Use Cases > Measuring from offline to online with QR Codes

Measuring from offline to online with QR Codes


Victor Brugman

December 23rd, 2021


Offline marketing presents valuable opportunities for you to gain brand visibility in ways online marketing can’t. However, given that it often calls for third-party printers and suppliers, these campaigns can be costly and require a big time commitment. Adding to this the difficulty associated with tracking their effectiveness, the results of these investments can often disappear into the abyss.

When you’re able to connect your on and offline marketing efforts, you can tell a stronger brand story, give your audience the opportunity to learn more about your product or service, and track your marketing efforts as a collective unit, rather than in silos. QR codes just might be one of the answers to bridge this gap.

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